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Primehomes President Loren Sales Elected 2026 NREA National President

Primehomes Capitol Hills proudly celebrates a remarkable leadership achievement as its President, Loren Sales, was recently elected the 2026 National President of the National Real Estate Association (NREA). This milestone reflects not only her dedication to the industry but also her commitment to elevating real estate practice across the Philippines.


Smiling woman with dark hair, wearing a black top and necklace. White background with green border, conveying a friendly mood.

A New Chapter of Leadership in Philippine Real Estate

Loren Sales has long been recognized for her strong vision, people-centered leadership, and passion for responsible development. Her election to the NREA presidency marks a significant moment for the organization and the entire real estate sector. As she steps into this national role, she brings with her years of experience in project development, sustainable urban planning, and community building.


Her leadership is expected to strengthen cooperation among real estate professionals, enhance industry standards, and support the creation of well-planned and resilient communities across the country.


What This Means for Primehomes Capitol Hills

This accomplishment shines a spotlight on Primehomes as a developer rooted in integrity and innovation. Under Loren Sales’ guidance, Primehomes has continued to focus on livable spaces, greener environments, and community-centered developments that reflect the evolving needs of Filipino families.


Her new role reinforces Primehomes’ credibility in the industry and inspires greater confidence among homeowners, partners, and future investors. With a leader who champions ethical practice and sustainable progress, Primehomes is positioned to contribute meaningfully to the growth of Philippine real estate.


A Vision for Empowering Real Estate Professionals

As the newly elected National President of NREA, Loren Sales aims to:

  • Strengthen professional development programs for brokers and practitioners

  • Promote transparency and fair practice in all real estate dealings

  • Encourage the development of environmentally responsible communities

  • Support policies that improve housing accessibility and urban planning

  • Build stronger networks among regional real estate groups across the Philippines


Her focus aligns with NREA’s mission to advance the real estate profession and foster meaningful collaboration among industry stakeholders.


Looking Ahead to 2026 and Beyond

The year 2026 marks a promising new era for NREA under Loren Sales’ leadership. Her vision for an inclusive, ethical, and forward-thinking real estate community will help shape future developments and opportunities for the sector.


For Primehomes Capitol Hills, this leadership milestone is a source of pride and inspiration. It reinforces the company’s commitment to excellence and its goal of creating smart, sustainable communities where families can grow and thrive.


A Proud Moment for the Primehomes Community

The entire Primehomes family celebrates this achievement and looks forward to supporting Loren Sales as she leads the real estate industry toward a stronger and more progressive future. Her success is a reflection of the values held by the company: integrity, innovation, and service to the Filipino community.


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